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  "documentTitle": "Trend 2030 Scarcity of Resources",
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  "authorName": "Roland Berger",
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  "notes": "Part of a series on corporate actions; includes an 'ECO+' icon as a visual example of labeling.",
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      "text": "A label \"Remanufactured\" placed on products or packaging could appeal to the growing number of environmentally conscious consumers, particularly to the Millennials.",
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      "text": "Consumers will become increasingly aware of resource scarcity. This awareness should be taken into account by offering products with resource-saving features and by focusing on such product features in communications\nResource-saving production processes (saving materials and energy) should also be highlighted and used for marketing purposes\nA label \"Remanufactured\" placed on products or packaging could appeal to the growing number of environmentally conscious consumers, particularly to the Millennials\nIn addition, companies should also appeal to consumers and other stakeholders via PR, investor relations, etc. to establish an image of responsible resource use",
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