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  "documentTitle": "Trend 2030 Dynamic Technology Innovation",
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      "text": "As digitalization potentially disrupts competitive positions and leads to radical shifts of profit pools, there is a need for strategic analysis of disruptive market scenarios. Companies must be ready to change and enable their organizational processes and provide the necessary framework conditions, e.g. in IT or security",
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      "text": "Building up a tailored, sophisticated data infrastructure is crucial, since it transforms reactive management into proactive decision making regarding market trends, production performance and customer needs. Questions which need to be addressed concern data generating points and opportunities, data transparency and validity/validation of data in terms of decision processes",
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      "text": "Companies have to address technological shifts early, since catching up on missed market trends is capital-intensive and hard to manage. Forrester predicts that firms that use AI, Big Data and IoT technologies to uncover new business insights will take over USD 1.2 trillion in revenue per annum from their less informed peers by 2020. A network to widen exchanges between industry and IT players brings the possibility of identifying and incorporating crucial technology trends, allowing new efficiency gains within vertical process integration",
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      "text": "Many companies have introduced a variety of digitalization initiatives that focus on isolated parts of the value chain. Instead they should implement and follow a holistic digital platform strategy that synchronizes their requirements. Through the creation of two-sided networks companies can achieve a co-creation of value while harvesting resources and capacity of an ecosystem they do not need to own and where content is added exponentially. The ownership of customer data and the direct ownership of the customer relation will decide on future success",
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