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      "text": "The biggest challenge for companies isn't technology itself – it is the mindset, the people and the organization's digital IQ",
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      "text": "Companies must change from a product-centric to a user-centric approach to design customer-centric products and services. They should focus on identifying and fulfilling key customer needs and aspirations to create the best solution for customer requirements rather than developing new offerings 'for novelty's sake'\nCompanies should rethink their traditional corporate cultures to detect and realize customer needs and innovation potential in time. They must create an agile culture that emphasizes transparency, flexibility, trust and collaboration to enable the transformation to a digitally mature and dynamic organization. Therefore they must change from a traditional mindset to a digital one that is data driven, self organized, purpose oriented, customer centric, transparent and incorporates a risk culture that allows to fail fast\nDigital Transformation should be built into the core strategy, processes and systems of an organization – with the right people being in the lead. Digitalization should be addressed at CEO or board level with the clear designation of a digital director. The biggest challenge for companies isn't technology itself – it is the mindset, the people and the organization's digital IQ\nCooperation, networking and forming alliances is central to capturing the potential of Digital Transformation and Industry 4.0/Industrial Internet with its enhanced technological abilities. Serving as a model of an open ecosystem for technology collaboration, the global \"Open Automotive Alliance\" exemplifies one pathway in which car manufacturer and technology companies create and optimize new products together",
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