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      "text": "Corporations active in Life Sciences face great opportunities, due to global societal and environmental changes. Societies and economies are adapting their inputs of biotechnological solutions; food supply challenges can be resolved with new resilient crops and animal food containing more protein. Demand for biotech-based instead of chemical-based pharmaceuticals is rising, and the importance of innovative medical technology becomes paramount in aging societies\nEvery market and every product needs a tailored strategy to become successful. Managing the vast differences between certain markets and their products is challenging and demands a sophisticated product management from the earliest stages of product development onward. Sensible innovation portfolio management is able to exploit opportunities of many different markets. With generics substituting blockbuster products, product portfolios adapt from quantity to value-based offerings, reflecting changing market demands\nDifferent markets offer different policy frameworks regarding sales and research for new products. A decentralized organization dependent on fulfilling policy obligations is best positioned closer to sales markets while avoiding dead-end research\nThe long term research for new products is challenging for research itself but also in financial terms. Product pipelines require monitoring, internal targets need to be set and achieved\nProduct financing has to be re-evaluated, finding new ways to fund or support cost-intensive research. Here, e.g. licensing of products can help finance new research projects and optimize cash management",
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