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      "text": "Digital data. Capturing, processing and analyzing huge amounts of data allows better predictions and decisions to be made\nAutomation. Combining traditional technologies with Artificial Intelligence is increasingly giving rise to systems that work autonomously\nConnectivity. Interconnecting the entire value chain and products via networks to synchronize supply chains and shorten both production lead times and innovation cycles\nDigital customer access. The (mobile) internet gives new intermediaries direct access to customers offering choice, transparency and new services",
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