{
  "docId": "019dd923-5ddf-7308-8fca-9a18b30a43c1",
  "docSlug": "ce62d3d978381f05",
  "documentTitle": "Trend 2030 Dynamic Technology Innovation",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.445,
  "pageNumber": 13,
  "pageCount": 49,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a bulleted list format to present three core arguments regarding technology diffusion trends.",
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-9a18b30a43c1/13",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-9a18b30a43c1",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-9a18b30a43c1.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-9a18b30a43c1#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The influence of spatial distance between innovators and adopters, which in the past played a significant role in adoption speed, diminishes as accelerating digitalization reduces obstacles.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e590-72ba-a10c-34d571621f89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.85,
        "x": 0.07,
        "y": 0.58
      },
      "kind": "list",
      "text": "Technology diffusion enables new business models and the ease of doing business, ultimately fostering economic growth especially in developing countries.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09a9618b-a0d2-4187-9f1d-2e88e0f7a826",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.07,
        "y": 0.24
      },
      "kind": "list",
      "text": "The overall importance of technology will increase within the next twenty years as new technologies are being adopted more widely, reaching significant diffusion milestones earlier and innovation cycles become shorter.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85712daf-8e5f-46f3-9ae2-1c45d58f6ff6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.07,
        "y": 0.41
      },
      "kind": "list",
      "text": "Fast technology diffusion is not restricted to advanced economies. Other clusters face strong growth rates e.g. in mobile smart devices and connections as a share of the customer's device mix.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e26c4bf-1ce7-4e9e-87d2-0825ff59d329",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "mobile smart device adoption rate: 92%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e590-72ba-a10c-393f48e40c93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.07,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: FAZ, Cisco",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a489c26-097e-48b1-9226-ba653f81e652",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.07,
        "y": 0.11
      },
      "kind": "title",
      "text": "Technology diffusion accelerates globally and drives economic growth, especially in developing markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07cdddb0-96d5-4576-ae4e-71abc34c18f4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "003f606a-fe62-485f-adf2-5878e3aa1d78",
      "evidence": "The slide presents a clear attention-grabbing headline, interest-building bullet points, and a call to action, following the AIDA model structure.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "7761414d-e33b-4324-80c9-aec603aebce2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The document highlights the need for innovation to address challenges.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 44,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "aa680251-185f-4185-8b89-7088310af07a",
      "evidence": "The document uses the golden circle to explain innovation.",
      "position": 0,
      "objective": "Why, what, and how of innovation",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}