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  "documentTitle": "Digital Future of B2B Sales",
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      "text": "Digital visibility is the key to success. Strategically, there is no alternative: Sales processes must go digital, as the majority of the respondent managers confirmed to us. Studies show that 90% of B2B buyers search for keywords on the internet, while 70% watch online videos to gather information ahead of a purchase. Fully 57% of the purchase process has already been completed before a sales representative is contacted for the first time.",
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      "text": "Our study also addressed the question of how companies tackle this challenge... The good news is that digitization can pave a much more direct path to customers than is possible with traditional sales structures.",
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