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  "documentTitle": "Digital Future of B2B Sales",
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      "text": "To stay in the game in the digital business and leverage this potential, providers of capital goods and industrial software need to find ways to sensibly integrate digital channels in their individual sales systems.",
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      "text": "1. Speed is of the essence: Set up lighthouse projects if you don't want to get left behind. 2. Digitization is a job for top management: Establish clearly defined spheres of responsibility at board level. 3. Digital sales demands a new mindset: It's time to switch from a sales push to a customer pull perspective. 4. Specialist knowledge makes the transition easier: Recruit your implementation partner now.",
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      "text": "consumer goods (via the likes of Amazon and Zalando) means that they already expect purchasing to be very convenient. And this attitude also affects their professional decision-making behavior...",
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