{
  "docId": "019dd923-5ddf-7308-8fca-8ab4ac45dd1e",
  "docSlug": "7f630d4cfb88bb0d",
  "documentTitle": "Digital Future of B2B Sales",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.706,
  "pageNumber": 3,
  "pageCount": 16,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide serves as an opening thesis for a report on B2B sales digitization.",
  "elementsJson": [
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-8ab4ac45dd1e/3",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-8ab4ac45dd1e",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-8ab4ac45dd1e.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-8ab4ac45dd1e#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The responses suggest that some B2B providers underestimate the strategic importance of sales - or are unable to effectively implement the transformation process in their companies.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be53-abf27bfb78f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.88,
        "x": 0.06,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "The digital transformation of capital goods and software (in B2B business) is in full swing. Industry 4.0 is on everyone's lips. What they are talking about is the digital transformation as it relates particularly to products and production processes...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa87e1bb-2adf-4c76-a9f7-95886570ea22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.88,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "Digitization is rapidly changing B2B business, but sales is still doing what it has always done. Companies are squandering precious potential.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71718b17-c3bf-49b6-980a-9138c82a6877",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.19,
        "x": 0.75,
        "y": 0.04
      },
      "kind": "title",
      "text": "THINK ACT 3\nThe digital future of B2B sales",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cafd049-e222-4574-99ce-bb49f14e6f61",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "4c602069-1d46-44c8-895f-086c7dd9a44b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck presents a problem statement and industry trends",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "aa0b039a-25b1-4f57-9433-e029604b706e",
      "evidence": "The deck emphasizes the potential wasted by not adapting to digitization",
      "position": 0,
      "objective": "Highlight the cost of not adapting to digitization",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}