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      "text": "Ultimately, the core questions are these: What do consumers really do? How do they navigate the online and offline worlds? Is multi-channel retail merely an academic concept, or is it a reality for customers?",
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      "text": "Countless conferences and studies have tackled this issue. They all agree that \"click and mortar\" – combining online and offline – seems to be the way forward for retailers...",
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      "text": "The debate about competition between online and traditional offline retail has been dragging on for a long time now. The same arguments are traded back and forth again and again...",
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