{
  "docId": "019dd923-5ddf-7308-8fca-86091c76c648",
  "docSlug": "9491f959d9f4db9f",
  "documentTitle": "What the Customer Really Wants",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.785,
  "pageNumber": 36,
  "pageCount": 44,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a bubble-style visualization to represent market share percentages for four specific consumer segments.",
  "elementsJson": [
    "paragraph",
    "bubble_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-86091c76c648/36",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our study shows that one in three shoppers makes great use of multichannel options. This group in turn breaks down into a total of four segments, each of which places differing demands on multichannel shopping.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be5f-c34234dddce5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.51,
        "y": 0.445
      },
      "kind": "chart",
      "text": "10% Well-Off Shopping Enthusiasts, 9% Fun-Seeking Multichannel Natives, 8% Efficient Multichannel Shoppers, 9% Non-Urban Shopping Pragmatists",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b933897a-09c3-4dd9-8373-662bad8d736d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.51,
        "y": 0.865
      },
      "kind": "metric",
      "text": "36%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5318d690-bf63-4bb5-b8f1-2286ba28f634",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market share: 36%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be5f-c577fcdeaf9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.4,
        "x": 0.06,
        "y": 0.158
      },
      "kind": "paragraph",
      "text": "Everyone agrees that, if the online channel continues to grow more forcefully, brick-and-mortar retail also must boldly step out into the online world...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1a73e8a-d1f1-4dfe-a56d-821ee923012f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.51,
        "y": 0.418
      },
      "kind": "subtitle",
      "text": "Multichannel segments' share of the overall market",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11763c40-446e-4037-bbe1-ca11b30c6a10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.51,
        "y": 0.335
      },
      "kind": "title",
      "text": "The needs of multichannel shoppers vary.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19a6403a-d106-45db-88ba-87a0c15b7a70",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "0aea5b29-525c-4c67-9b66-6bc789574435",
      "evidence": "The slide explicitly breaks down the total market into four distinct consumer segments with unique needs.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 38,
      "from": 31,
      "beatId": "7fd04ac5-6a03-4439-b9e9-cb2298a35ee6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document concludes by highlighting the future of multichannel retail and the importance of data-driven approaches.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}