{
  "docId": "019dd923-5ddf-7308-8fca-86091c76c648",
  "docSlug": "9491f959d9f4db9f",
  "documentTitle": "What the Customer Really Wants",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.785,
  "pageNumber": 33,
  "pageCount": 44,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 36,
  "notes": "The chart uses a diverging bar approach to show the delta between offline and online preferences across 9 categories.",
  "elementsJson": [
    "bar_chart_grouped",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-86091c76c648/33",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648#slide-33",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Shopping online has definite benefits, especially regarding price.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be5f-56bb87ee48a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.88,
        "x": 0.06,
        "y": 0.36
      },
      "kind": "chart",
      "text": "Comparison of offline vs online mean scores across 9 categories",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04dddf24-6b8d-46a3-a49c-f95fe8daacb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.63,
        "y": 0.86
      },
      "kind": "legend",
      "text": "Offline (1 = COMPLETELY DISAGREE, 6 = FULLY AGREE) / Online",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a816f4c-aa24-43e5-aa18-b40bdab0fe4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Mean agreement score: -3,0",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be5f-5a7e058c640d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.06,
        "y": 0.29
      },
      "kind": "subtitle",
      "text": "Motives for making purchases offline vs. online (mean values)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9e352a8-1e40-45d4-826b-8a91c574adb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "title",
      "text": "Fun-Seeking Multichannel Natives – Shopping online has definite benefits, especially regarding price.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc06ae53-63f9-40d8-ba2b-ff7f9b5f028c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "19142bb1-5549-4ca6-b6cf-51140dbf070d",
      "evidence": "legend: Offline (1 = COMPLETELY DISAGREE, 6 = FULLY AGREE) / Online",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 31,
      "beatId": "7fd04ac5-6a03-4439-b9e9-cb2298a35ee6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document concludes by highlighting the future of multichannel retail and the importance of data-driven approaches.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}