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      "text": "That is a myth. The younger generation has widely varying needs when it comes to shopping, and by no means all of these needs are met online.",
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      "text": "That is a myth. The younger generation has widely varying needs when it comes to shopping, and by no means all of these needs are met online. Comparing the two youngest segments, it appears that the majority of young consumers feel most at home in traditional stores. A substantially smaller group of young people enjoy using both channels.",
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      "text": "Young people have already been lost for brick-and-mortar retail. Digital natives grow up with the Internet and are constantly online through social networks such as Facebook. Inevitably, they do most of their buying online and will continue to do so in the future.",
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