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      "text": "OUTLOOK\nThe future belongs to multichannel retail. Data-driven approaches show the way forward.",
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      "text": "OUR STUDY\nOver 40,000 people across the length and breadth of Germany let us look deep into their shopping bags.",
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      "text": "OUR FINDINGS\nThe Earth is not flat: Online is not the only dimension.",
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      "text": "INTRODUCTION\nThe debate about online and traditional offline retail has grown stale.\nHigh time to throw a few fresh insights into the mix.",
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