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  "documentTitle": "What the Customer Really Wants",
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      "text": "Showrooming is a real phenomenon – but more so in discussions than at the point of sale. True, roughly one in five consumers gather information via one channel and buy via another. But offline information gathering brings much less cash into online coffers than vice versa. Indeed, this kind of information-gathering behavior opens up new opportunities for brick-and-mortar retail.",
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