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  "documentTitle": "What the Customer Really Wants",
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      "text": "Wrong! The decisive factor in both cases is when and how consumers actually get the product.",
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      "text": "Wrong! The decisive factor in both cases is when and how consumers actually get the product. Price does play a bigger role online, but it is not the primary factor that determines which channel shoppers choose. Offline retail scores with a strong touch-and-feel factor.",
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      "text": "OUR REPLY",
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