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      "text": "The findings are unambiguous: Brick-and-mortar retail enjoys (1) significantly higher sales volumes, (2) higher purchase frequencies, (3) a broader mix of products in the shopping cart, and (4) higher levels of spontaneous buying.",
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      "text": "At the same time, our study shows that online retail is growing... We believe that many conventional retail concepts have already reached the eleventh hour. Traditional retail has no choice but to act now.",
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      "text": "It follows that online shopping poses a real threat to brick-and-mortar shopping... Customer segment analysis also indicates that, in the future too, the lion's share of retail trading in Germany will continue to take place offline.",
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      "text": "If I need something fast or am looking for something very unusual, I'll go online. But I still prefer to go to a regular store.",
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