{
  "docId": "019dd923-5ddf-7308-8fca-86091c76c648",
  "docSlug": "9491f959d9f4db9f",
  "documentTitle": "What the Customer Really Wants",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.785,
  "pageNumber": 18,
  "pageCount": 44,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a visual representation of correlation coefficients to show that online shopping experience is more strongly linked to purchasing frequency than physical mall experience.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-86091c76c648/18",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-86091c76c648#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.86,
        "x": 0.07,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "Visual correlation comparison between Attachment and Purchasing Frequency",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afc17de0-91b7-42d2-91fb-c7c074990b1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.3,
        "x": 0.35,
        "y": 0.34
      },
      "kind": "metric",
      "text": "0,59",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd4462bc-c2d6-47ee-adb1-ecd6f7842708",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.42,
        "y": 0.79
      },
      "kind": "metric",
      "text": "0,22",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd9f8f25-f7b6-43f4-868d-3a668634562c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Correlation coefficient: 0,59",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be5d-d9c4f8bcef6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.06,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "The correlation is significant at a level of 1% Index: From 0 (no correlation) to 1 (very strong correlation)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "888d0442-b08c-4a55-b3d3-1882cfceb46f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.06,
        "y": 0.29
      },
      "kind": "subtitle",
      "text": "Correlation between level of attachment and purchasing frequency in regular stores and online shops.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "973f8ed1-75ad-4da1-bef0-01fcbf544985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "title",
      "text": "Online shops can increase the level of attachment customers feel toward them by generating excitement and arousing emotions.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24a386f6-8d57-41ea-9321-da386631daaf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "1e0ca097-94e6-423c-9ba5-4d67c6825e52",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides evidence and proof of the findings, including data tables and segmentation analysis.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}