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  "documentTitle": "What the Customer Really Wants",
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      "text": "In many cases, observers actually underestimate the speed at which online retail is catching up. Our study shows that the proportion of sales made online is actually twice as big as generally assumed.",
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      "text": "In many cases, observers actually underestimate the speed at which online retail is catching up. Our study shows that the proportion of sales made online is actually twice as big as generally assumed. But brick-and-mortar retailers and manufacturers should not allow themselves to be intimidated by the seemingly all-powerful online world. They must carefully analyze their product and target groups and learn to play their trump cards.",
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