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      "text": "We expect four main trends, new Logistics, Electrification/alternative drives, Autonomous trucks and Digitalization (\"LEAD\"), to shape the CV industry over the next decade - yet autonomous vehicles (Level 4/5) barely roadworthy before 2023",
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      "text": "These four megatrends, as well as a set of region-specific drivers, are expected to lead to a continued positive development of the truck & trailer market over the coming years",
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      "text": "CV systems technology upgrade prior to 2023 is expected to be mainly driven by \"conventional\" business metrics with main drivers being regulatory \"push\" (increased safety/emission levels) and operator \"pull\" (TCO improvement)",
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      "text": "E.g., on average, Europe's production of medium/heavy duty trucks and buses >8 t is expected to grow by 1.3% p.a. until 2020. The main growth driver will be Eastern European countries",
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      "text": "In future, the largest share of value in tractor trucks will remain with powertrain and cabin, however connectivity solutions and driver assistance systems are expected to gain importance – Demand for ADAS (particularly LDWS, ACC, AEBS) is expected to increase further",
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      "text": "European Trailer production continuously grew by 5% p.a. until 2017 driven by Western Europe. In the coming years the market is expected to remain rather flat",
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      "text": "For trailers, analysis of selected components shows a similar pattern – while today, the largest share of value in a standard trailer lies in chassis and structural elements, a clear shift towards connectivity systems is expected",
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      "text": "Market growth of related component systems in Europe is expected to outperform the truck and bus production growth rate (CAGR 2016-22E): Market growth p.a. of braking systems: 3.5-4%, powertrain: 7-8%, steering systems: 9-10%, ADAS: 10-12%",
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      "text": "In this context, a set of key success factors for the truck and trailer market was identified – reputation and customer relationship are most important from the customer perspective for both OESs and OEMs; High product quality and delivery reliability are also important factors, however they are all considered an obligatory condition and a standard qualifier",
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      "text": "As differentiating factors, besides price competitiveness, technical capabilities and power to innovate are considered essential USPs for market players and expected to further increase in importance, given the underlying market trends",
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