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      "text": "To what extent will pricing be impacted by increasing competitive pressure from OEMs and new competitors? Will today's structural cost (overhead, footprint, etc.) still be required in the future? Is the current product design or manufacturing setup appropriate given the decreasing differentiation on hardware parts? In the future, which activities will be core and which will be non-core? What new possibilities are available to lower operating costs (e.g., Industry 4.0)?",
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      "text": "Cost efficiency as the only remaining differentiator in commoditized segments. Complexity reduction is a main lever to unlock new cost saving potentials. Strong cash flow generation will be important to finance future strategic moves",
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