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  "documentTitle": "The overall positive sentiment was also reflected in the supplier valuation levels that still trade above their long-term average",
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      "text": "Key takeaways: Articulation of differentiating vs. non-differentiating product factors is of critical importance. Electronics and software are key differentiators in future growth areas. Value chain shifts may involve competitors becoming customers or development partners.",
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      "text": "How do the product and technology roadmaps need to change to ensure differentiating innovations for selected growth areas, especially given that traditional hardware is increasingly becoming commoditized? Does the roadmap include new electronics and software driven features as key differentiators? Which new product and service offerings or business models that are enabled by new technologies and features should be included? How might the product portfolio decision change the company's value chain role? Should the company deliberately seek to cover different parts of the value chain to extract critical differentiation value?",
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