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      "text": "Software has become a main differentiation factor\n> Software related functions have become main differentiation criteria for car buyers\n> Ascending technologies around ADAS heavily rely on software\n> Software functionality increasingly substitutes hardware solutions",
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      "text": "Hiring of talent already very difficult for suppliers\n> IT and consumer electronics giants as well as start ups compete for similar (software) engineering talent\n> OEMs are currently building up their capabilities around new technologies, increasing the fight for talent",
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