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  "documentTitle": "Roland Berger Trend Compendium 2030 Megatrend 1 Demographic dynamics",
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  "notes": "The slide uses a contrast between the 60+ demographic and the 15- demographic to frame the two-pronged strategic recommendation.",
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      "text": "Companies need to focus on these customers by understanding their needs. This group characterized by higher levels of consumption, appreciates easy-to-use products and enjoys a wider service offering.",
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      "text": "In many developed countries, people aged 60 and over will constitute a very large cohort of the population. Companies need to focus on these customers by understanding their needs. This group characterized by higher levels of consumption, appreciates easy-to-use products and enjoys a wider service offering. However, although 60+, these customers dislike products branded for the elderly but enjoy certain features addressing the three S's: simplicity, service and safety\nWith pension ages shifting, an increasing share of the working population will soon belong to the over-60 age group; it is important to adapt organizational structures and processes to tap into their experience\nElsewhere, there are countries with very youthful populations. Nearly all of them belong to the group of least developed countries (Nigeria being an exception). These countries require good education and training and employment opportunities for the younger generation and may not yield a quick return on investment. Taking a longer term view, establishing yourself as a good trainer and employer, i.e. acting as a pioneer while benefitting from lower wages, can be key in these markets\nYou can also tap into these younger markets and their improving economic situation by selling frugal products. Frugal products are designed for low- to mid-end market segments, usually characterized by a narrower set of functions",
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      "text": "Adapt to the 60+ generation – Additionally educate and train young people in the least developed countries",
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