{
  "docId": "019dd923-5ddf-7308-8fca-2e099d12f947",
  "docSlug": "e0777ec95de73a69",
  "documentTitle": "Prefabricated housing market in Central and Northern Europe – Overview of market trends and development",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 40,
  "pageCount": 54,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The chart uses bubble size to represent indicative last available revenues.",
  "elementsJson": [
    "headline_text",
    "bubble_chart",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-2e099d12f947/40",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-2e099d12f947",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-2e099d12f947.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-2e099d12f947#slide-40",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The analyzed prefabricated housing manufacturers differ with regard to their market focus.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e590-72ba-a121-5e33b2e4dc08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.58,
        "x": 0.14,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Bubble chart showing manufacturer positioning",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a48972c-6f75-4553-b4a5-6d981624e0bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.58,
        "x": 0.14,
        "y": 0.35
      },
      "kind": "framework",
      "text": "Positioning of selected manufacturers in the DACH region",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "261fcd14-3cca-4358-a5a2-9ee836fddd73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd951-e590-72ba-a121-6697bb99d063",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.76,
        "y": 0.32
      },
      "kind": "list",
      "text": "The analyzed prefabricated housing manufacturers differ with regard to their market focus. The majority of manufacturers mainly focus on the floor-covering market segment – However, selected suppliers specialize in shell-finished or turnkey house offerings.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "363c933d-0432-4b4f-8295-fda568f973b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market positioning",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e590-72ba-a121-611346738cd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.76,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Prices are estimated to differ significantly between premium- and economy-focused manufacturers. There are dominant brands in the economy and premium segments, DFH (esp. Massahaus) and Schworer, respectively – In the mid-price segment, fast growing Danwood is considered to have become a market leader in 2017",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d741f81-3b7a-47b3-bff4-bb3ddf66a04e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.07,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1) Estimated average price of prefabricated houses delivered based on market interviews and desk research; 2) Key business focus based on market interviews and desk research; 3) Estimated revenues as no financial information publically available. Source: Orbis, Annual reports, Company websites, Trade press, Interviews, Roland Berger",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cbcb292-72db-4546-80f0-150475ab3789",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.07,
        "y": 0.11
      },
      "kind": "title",
      "text": "Prefabricated housing manufacturers show vast differences in product price segment and level of finishing type",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26ddf3a5-1681-4bd9-9f4f-13e1669f9c5b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "db1e9cd9-8ff7-4401-b47e-c31a65a8a2cf",
      "evidence": "framework/instance: Positioning of selected manufacturers in the DACH region",
      "confidence": 0.9
    },
    {
      "name": "BCG Growth-Share Matrix",
      "slug": "bcg-growth-share-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "7601cde2-5701-4746-a7d1-ac7949e7b62e",
      "evidence": "chart/bubble: Bubble chart showing manufacturer positioning",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "12f0cc96-8f1e-4790-990b-d6b190537ef1",
      "evidence": "The slide uses a 2x2 grid to map manufacturers based on two variables: Price segment and Level of finishing.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 54,
      "from": 36,
      "beatId": "421de790-6346-4fe5-82f5-6267263ac8a5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document concludes with selected customer and manufacturer aspects, including market entry barriers and revenue growth.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 41,
      "from": 36,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "71a78f58-3daa-4c92-b804-3a9a8ffde19a",
      "evidence": "The document discusses key buying criteria, such as quality of sales, product customization, and price/quality ratio.",
      "position": 2,
      "objective": "How do customers evaluate prefabricated housing manufacturers?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}