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  "documentTitle": "Prefabricated housing market in Central and Northern Europe – Overview of market trends and development",
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      "text": "The entry of new manufacturers in the prefabricated 1+2 family housing market is hampered by several barriers – The main market entry barriers are related to technical capabilities, sales network with an attractive online channel, brand/track record and capital intensity",
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      "text": "In the DACH region, several manufacturers of prefabricated 1+2 family housing exist, with vast differences in product price segment and level of finishing type. The largest manufacturers are DFH, followed by Equistone assets (Bien-Zenker and Hanse Haus), WeberHaus, FingerHaus and Polish-headquartered Danwood based on 2016 revenues. The majority of manufacturers have been able to gradually increase their revenues between 2012 and 2016, driven by a favorable market environment, which is expected to be the base for further growth going forward",
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      "text": "The key buying criteria of customers are price/quality ratio, quality of sales, product customization and brand perception – Customers are increasingly willing to pay for superior quality, given the overall high investment combined with an expected long period of usage",
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      "text": "Specifically for Germany, the prefabricated 1+2 family housing market appears to be largely fragmented with the top 5 suppliers accounting for c.30% and suppliers beyond the top 5 holding market shares of below 3%. Within the prefabricated 1+2 family housing market, the turnkey subsegment reveals a similarly high level of market concentration. This market characteristic creates possibilities for M&A activity, which has intensified in recent years",
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