{
  "docId": "019dd923-5ddf-7308-8fca-2e099d12f947",
  "docSlug": "e0777ec95de73a69",
  "documentTitle": "Prefabricated housing market in Central and Northern Europe – Overview of market trends and development",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 18,
  "pageCount": 54,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a grid layout to categorize feedback by region and stakeholder type.",
  "elementsJson": [
    "icon_grid",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-2e099d12f947/18",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-2e099d12f947",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-2e099d12f947.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-2e099d12f947#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The possibility to introduce individual adjustments is key in winning new customers against on-site construction.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e590-72ba-a11f-67bb91295dd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.07,
        "y": 0.96
      },
      "kind": "disclaimer",
      "text": "Source: Interviews, Roland Berger",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a1a89fc-266e-4a4e-b0db-5976c515691c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.07,
        "y": 0.91
      },
      "kind": "legend",
      "text": "Positive influence, Negative influence",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08790c63-d269-4fa2-a9f3-9dd9ed4b58d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.85,
        "x": 0.07,
        "y": 0.33
      },
      "kind": "list",
      "text": "Germany, Scandinavia, UK, Austria & Switzerland, Poland",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8140208b-e2ac-4c4e-a25d-ef0db8760f8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.85,
        "x": 0.07,
        "y": 0.37
      },
      "kind": "quote",
      "text": "Multiple quotes from manufacturers, customers, and market experts across 5 regions.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ac678d9-8eba-4c85-9a6e-9794aa9e742e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Prefabricated houses are not yet widely accepted - Market expert",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-e590-72ba-a11f-6b437de060a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.07,
        "y": 0.11
      },
      "kind": "title",
      "text": "Market feedback on prefabricated houses suggests increasing acceptance of and demand for modern and individual solutions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57736d67-88a8-45b9-8807-5136e995810f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "title",
      "text": "Market feedback – Technology acceptance",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac68f6c2-38fd-4d15-9625-bd4b96b70bfd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "5ccb430e-7fba-4475-b575-76bbf4bddc2e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides data and testimonials to support its claims, such as market feedback on prefabricated houses and growth forecasts.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}