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  "documentTitle": "Megatrend 5 – Technology & Innovation",
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      "text": "Any innovation in the form of a new technology will only gain widespread acceptance, adoption and diffusion when adding significant value for a range of customers and across society.",
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      "text": "Innovation is to be understood as a dynamic process that touches on several economic as well as societal aspects. Innovation is driven by different factors and can therefore be considered from different perspectives. Any innovation in the form of a new technology will only gain widespread acceptance, adoption and diffusion when adding significant value for a range of customers and across society. On a macroeconomic scale, innovative industries bring about higher productivities and prosperity.",
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      "text": "Sources: Csiro; Roland Berger",
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