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  "documentTitle": "Growth remains strong for market expansion services in Asia",
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  "notes": "The chart illustrates the contribution of consumption changes and MES penetration changes to the overall market growth.",
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      "text": "Market expansion services for the FMCG industry are expected to show a robust growth of 6.7% whereof 5.8% stems from a change in consumption and 0.9% from a change in MES penetration",
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      "text": "Market expansion services for the FMCG industry are expected to show a robust growth of 6.7% whereof 5.8% stems from a change in consumption and 0.9% from a change in MES penetration. Overall growth in the FMCG market is driven by population growth, rising share of middle class households, increasing disposable income and the rise of new sales channels (e.g. digitization). Additionally, increasing number of trade-agreements (e.g. TPP2)) and lower trade barriers across analyzed countries continue to stimulate consumption in the FMCG market. Trends towards outsourcing expected to continue as relevance of \"frugal products\" (products being tailor-made for the specific needs of the middle-class of emerging countries) for western firms is constantly growing – Specific knowledge about local conditions and customer groups is vital but widely lacking among western firms",
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      "text": "CAGR: 6.7%",
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      "text": "1) In some cases 'Change in consumption' and 'Change in MES penetration' do not add up to 'Compound annual growth rate' (CAGR) due to rounding errors\n2) Trans-Pacific Partnership\nSource/Notes: Detailed information can be obtained from the associated Roland Berger report 2017",
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      "text": "For FMCG, Asia-Pacific region growing at high levels – Main drivers are the growing middle class, increasing population, and incomes",
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