{
  "docId": "019dd923-5ddf-7308-8fca-12e00ca3d2f1",
  "docSlug": "9f5edbee9eb64a67",
  "documentTitle": "Global retail and brands at a crossroads",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 3,
  "pageCount": 11,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 120,
  "notes": "The slide contains two distinct data sections: regional sentiment breakdown (left) and spending behavior changes (right).",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "bar_chart_100pct"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ddf-7308-8fca-12e00ca3d2f1/3",
  "deckHref": "/decks/019dd923-5ddf-7308-8fca-12e00ca3d2f1",
  "deckJsonHref": "/decks/019dd923-5ddf-7308-8fca-12e00ca3d2f1.json",
  "deckAnchorHref": "/decks/019dd923-5ddf-7308-8fca-12e00ca3d2f1#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Shoppers cut spending to focus on essentials",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be60-c22b76eb225e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.107,
        "y": 0.345
      },
      "kind": "chart",
      "text": "How do you feel about the current situation?",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22fa1777-8599-4fee-8deb-bbfc15a18391",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.607,
        "y": 0.345
      },
      "kind": "chart",
      "text": "As a result of the economic situation, did you or will you do more or less of each of the following?",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9add112-926a-4d9c-a044-1f09918bd086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer sentiment",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e58e-76cb-be60-c58989c0b306",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.107,
        "y": 0.145
      },
      "kind": "paragraph",
      "text": "Regional variations in consumer optimism. Despite widespread economic and geopolitical uncertainty, it's not all doom and gloom for consumers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15a7cff9-ef18-4917-b2bf-b5419ecbfcef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.607,
        "y": 0.145
      },
      "kind": "paragraph",
      "text": "The rising cost of living in many countries meant consumers were more budget-conscious in 2023. They cut spending in numerous areas to focus on essentials.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38d1d1ce-f8eb-42f2-8e5e-da1447b1d73f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.85,
        "x": 0.107,
        "y": 0.905
      },
      "kind": "source-note",
      "text": "Source: Global consumer survey by Roland Berger and Potloc",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aac8cff1-b682-4bda-9be8-2faef7ea8bc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.607,
        "y": 0.095
      },
      "kind": "title",
      "text": "Shoppers cut spending to focus on essentials",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8303f06-941d-405f-90e7-b69c44fbdf1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.107,
        "y": 0.095
      },
      "kind": "title",
      "text": "Consumer optimism varies as focus shifts to essentials",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb1b75c5-9846-4a69-be1b-06b9dc2f78d8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 3,
      "beatId": "76c13e40-c6e1-49aa-84fc-01dae88f52d8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The document presents various industry trends, including changing consumer behavior, shifting priorities, and the importance of digital media.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 4,
      "from": 3,
      "beatId": "8ee23056-029b-48c9-bb73-c96bb9f4dca7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The document provides context and situation analysis for the retail industry.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d3c99e93-bbc8-4a8e-803a-011a37dc0bca",
      "evidence": "The document implies that retailers who do not adapt to changing consumer behavior may struggle to succeed in 2024.",
      "position": 0,
      "objective": "What are the consequences of not adapting to changing consumer behavior?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}