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  "documentTitle": "Global retail and brands at a crossroads",
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      "kind": "callout",
      "text": "Social media dominates media consumption but purchasing decisions are influenced by everything from videos and podcasts to company websites and books.",
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      "kind": "disclaimer",
      "text": "This publication has been prepared for general guidance only. The reader should not act according to any information provided in this publication without receiving specific professional advice. Roland Berger GmbH shall not be liable for any damages resulting from any use of the information contained in the publication. © 2024 ROLAND BERGER GMBH. ALL RIGHTS RESERVED.",
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      "text": "BLACK SWAN SCENARIOS AND IMPACTS ALONG THE FASHION VALUE CHAIN\nCLIMATE ACTION IN THE TEXTILE AND APPAREL INDUSTRY\nSERVICED COUNTERS AS A PROFITABILITY LEVER IN GROCERY RETAIL",
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      "text": "1. Step up your operating model and value proposition: Businesses should first focus on enhancing their operating model to identify and execute on efficiencies. An attractive pricing strategy, combined with high-quality products, should follow.\n2. Enhance in-store experiences: Retailers, especially supermarkets and discount stores, can attract more customers by enhancing in-store experiences. This includes integrating effective promotions, offering exclusive membership benefits, making shopping convenient, and maintaining high hygiene standards.\n3. Establish customer-centric technologies: Through the integration of customer-centric technologies such as a company-specific loyalty program, consumers can be individually rewarded for their purchasing frequency, while this rich pool of data and information can be leveraged to optimize promotion mechanics and extend into hyper-targeted customer interaction and marketing as well as the derivation of insights on assortment and product improvement potentials.\n4. Elevate luxury brand strategies: For luxury items, where consumers prioritize quality and brand reputation, companies should focus on strengthening their branding and consider strategies like multi-brand stores to appeal to this market segment.",
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      "kind": "paragraph",
      "text": "ROLAND BERGER\nINTERNATIONAL EXPERTS\nPOTLOC\nFurther readings",
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      "text": "As this survey shows, today's consumer is increasingly budget-conscious - a reflection of the uncertain global economic climate. While this trend isn't set to change dramatically in 2024, more than a third of respondents do expect to moderately increase their spending.",
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      "kind": "title",
      "text": "Four steps for success in 2024",
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