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  "documentTitle": "Global pharma winners – focus and efficiency matter",
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      "kind": "diagram",
      "text": "Risk-adjusted profitability formula: ROIC (Return on Invested Capital) vs WACC (Weighted Average Cost of Capital).",
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      "text": "This publication has been prepared for general guidance only. The reader should not act according to any information provided in this information without receiving specific professional advice. Roland Berger GmbH shall not be liable for any damages resulting from any use of the information contained in the publication. © 2023 ROLAND BERGER GMBH. ALL RIGHTS RESERVED.",
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      "text": "2x2 matrix showing Profitless Growers, Winners, Underperformers, and Cash Generators based on Growth and Profit axes.",
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      "text": "THE AUTHORS and FURTHER INTERNATIONAL PHARMA CONTRIBUTORS lists.",
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      "text": "Consumer health: companies focusing on supplying health products and medicines for direct purchase by consumers, e.g. dermatologicals, dietary supplements, OTC medicines, etc. Digital health: companies focusing on the development and supply of digital health solutions, e.g. digital care programs, telemedicine, etc. Generics/biosimilars: companies focusing on the development, manufacturing and marketing of generic active pharmaceutical ingredients. CMOs/CDMOs: companies that serve other pharma companies on a contract basis to provide services from drug development through manufacturing. Diversified – life-sciences-focused: companies that are not specialized in one of the above but offer two or more of the abovementioned segments exclusively within life sciences. Diversified – life sciences and beyond: conglomerates that are not exclusively focused on the pharmaceutical industry and have a significant share of total revenues in other non-life-sciences industries",
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      "text": "Source: Roland Berger",
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      "text": "M / Methodical approach of Winners Analysis",
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