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  "documentTitle": "Bike Sharing 5.0",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
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  "notes": "The slide highlights the disruption of the European market by Asian free-floating bike-sharing systems.",
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      "kind": "callout",
      "text": "New market entrants, mostly from Asia, are disrupting the European market with free-floating systems.",
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      "kind": "disclaimer",
      "text": "1) Ofo: 2,800 bikes; Mobike: 3,500 bikes 2) Ofo: 450 bikes; Mobike: 100 bikes 3) Ofo: 4,000 bikes; Mobike: 8,000 bikes 4) Ofo: 150 bikes; Mobike: 2,700 bikes 5) Ofo: 2,500 bikes; Mobike: 3,000 bikes Sources: Press research, Roland Berger",
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      "kind": "legend",
      "text": "Ofo (grey dot) and Mobike (blue dot)",
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      "text": "European systems mostly with dock-based concept\nNew market entrants, mostly from Asia, are disrupting the European market with free-floating systems\nOfo and Mobike in particular have each raised sufficient funding to pursue their expansion strategy in Europe\nIn April 2017, ofo launched its first bike sharing scheme outside Asia in Cambridge – Mobike followed two months later with a scheme in Manchester\nBoth providers have already announced that they will set up further schemes in Europe, as they see huge potential for bike sharing in Europe\nHowever, ofo recently just pulled out of several European cities to focus on the key markets",
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      "kind": "title",
      "text": "Followed by other Asian players, ofo and Mobike have intensified expansion of their business to a range of attractive European cities",
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