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  "documentTitle": "Bike Sharing 4.0",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
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  "notes": "The slide uses a two-column layout to contrast operational facts with failure drivers.",
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      "text": "City-financed (formerly private-financed), non-station-based bike-sharing scheme operated by the city of Montréal\nLaunched in 2007 and initially acknowledged for its technological innovations\nFiled for insolvency in January 2014",
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      "text": "Strong seasonality: Operations from April 15 to November 15 (high costs, low loyalty)\nHighly technologized: Reduced target group to tech-savvy customers with resp. equipment\nLack of major sponsorship: E.g. London: Santander, Barcelona: Vodafone, Paris: JCDecaux\nPoor management and intransparency: Decision towards restructuring rather issuance of new debt in 2014\nDispersed coverage: Low bike-station density (6 per km²) and availability of bicycles\nBroad international orientation: Intl. claims for compensation due to delayed delivery of bikes",
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      "kind": "source-note",
      "text": "Source: Peter Midley, press research",
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      "text": "No. of bikes: 5,220\nNo. of stations: 452\nCatchment area: approx. 82 km²\nNo. of customers: 35,000\nNo. of trips per year: 3,500,000\nAvg. trip duration: 13 min.",
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      "kind": "title",
      "text": "Though emerged as an awarded bike sharing scheme, Bixi Montréal became eventually insolvent due to the inability to create profits",
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      "kind": "title",
      "text": "Bike sharing examples: Bad practice – Bixi Montréal",
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