{
  "docId": "019dd923-5ca1-7489-b63a-a440816717ad",
  "docSlug": "52678616d6f6fb25",
  "documentTitle": "Bike Sharing 4.0",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.445,
  "pageNumber": 17,
  "pageCount": 34,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a split-layout: left side for quantitative key facts and right side for qualitative success factors with illustrative icons.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "data_table",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-a440816717ad/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-a440816717ad",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-a440816717ad.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-a440816717ad#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.5,
        "x": 0.44,
        "y": 0.37
      },
      "kind": "list",
      "text": "Extensive coverage: High bike-station density (17 per km²) and availability of bicycles; Quick roll-out: Own internal momentum, program \"buzz\" after introduction; Complementary transport mode: No subway operations after 1 am; Easy intermodality: Connection to public transport and car-sharing schemes; Robust yet modern bicycle design: Heavy to prevent theft, no exposable cables for more robustness; High acceptance rate: 70% increase in bicycle use, 5% reduction in car use after launch; Strong city support: Paris-initiatives to promote the \"bikeability\" of the town",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d185e90-ca07-49e4-90da-289a913829f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.07,
        "y": 0.38
      },
      "kind": "list",
      "text": "Public-private partnership, station-based bike-sharing scheme operated by JCDecaux; Largest bike-sharing scheme in Europe; Rapidly launched in 2007, doubling the number of bikes within the first six months",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e272e825-1b15-486c-9a41-2db04dd43a1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "No. of trips per year: 39,500,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e58d-7080-a15c-c1edb27e6e1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.07,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: Peter Midgley, press research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91d701eb-e658-4b56-91c5-d7e67d691b68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.35,
        "x": 0.07,
        "y": 0.65
      },
      "kind": "table",
      "text": "No. of bikes: 24,200; No. of stations: 1,606; Catchment area: approx. 104 km²; No. of customers: 286,000; No. of trips per year: 39,500,000; Avg. trip duration: 15 min.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49252308-f951-463c-863a-0860c3b2908a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.07,
        "y": 0.1
      },
      "kind": "title",
      "text": "Endogenous (e.g. coverage) and exogenous factors (e.g. \"bikeability\") made Vélib to become Europe's largest bike sharing scheme",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6bc504c2-1fc1-49d9-8f42-a00f1ad53501",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.07,
        "y": 0.24
      },
      "kind": "title",
      "text": "Bike sharing examples: Good practice – Vélib Paris",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9478a3e0-0879-49c2-8e66-1af55de10be9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 17,
      "beatId": "b1f30bf6-47fb-43cb-b166-0c5dda3e9ed2",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The deck provides case studies and key takeaways, highlighting the impact of bike sharing schemes and next steps for stakeholders.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}