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      "text": "We expect challenging times for Industrial Products.",
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      "text": "We expect challenging times for Industrial Products. The ongoing political instabilities (Brexit, trade wars) and the FED interest rate hike might lead to a \"cooling down\" of the investment climate. Hence, despite strong order books and currently still high – but already falling – order income levels, the industry expects low single-digit growth rates for 2019. One of the key challenges is driven by the automotive industry (as an end-customer industry) and its trend towards electrification. With \"peak ICE\" expected before 2025, the machinery companies are heavily impacted and need to adapt their technology and product portfolio now. Automation and Digitalization are key levers to further optimize internal processes and cost position (mainly in Procurement, Production, and Logistics) but also offer growth opportunities, e.g. digitally enabled, fully automated and integrated solutions offering end-to-end support. This includes areas related to IoT as well as Service and After-Sales (e.g. predictive maintenance). Machinery companies need to build up software competencies, collaborate with the right external partners and develop new digital offerings (in the most pragmatic way). Nevertheless, the increasing unpredictability of demand also calls for a proper contingency plan to be able to right-size and relocate capacities in time.",
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