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      "text": "A digital, data-rich economy is allowing organisations to share and collaborate within and across industry boundaries in new ways and create new value propositions for customers.",
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      "text": "Marleen Lemmens, Chief Operating Officer, EMEA, Liberty Mutual Specialty Markets",
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      "text": "A digital, data-rich economy is allowing organisations to share and collaborate within and across industry boundaries in new ways and create new value propositions for customers. Whether it's in mobility, financial wellness, health, or small and medium-sized enterprise business needs, much investment is converging around digital platforms such as ecosystems and marketplaces.",
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      "text": "A PwC survey of financial services professionals reinforced the notion that collaboration across partnerships, acquisitions, and co-created tech, products, and services, with the goal of fostering a successful platform business, will lead to a significant competitive advantage for insurers (see Figure 5). To connect with customers in a way that is relevant to them, insurers need to rethink their partnerships and collaborations to go beyond traditional industry and competitive boundaries, and engage in ecosystems in which insurance is only a part of the customer value chain. Successful business models will drive increased collaboration with traditional competitors, emerging insurtechs, big tech companies and adjacent industries",
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      "text": "It’s necessary to be conscious about your own capabilities and decide which you want to bring to the table yourself and where you want to partner up with strategic partners to enhance operational resilience across the insurance value chain. — Marleen Lemmens, Chief Operating Officer, EMEA, Liberty Mutual Specialty Markets",
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