{
  "docId": "019dd923-5ca1-7489-b63a-8e1f82ae9720",
  "docSlug": "b8b88465ddf151f3",
  "documentTitle": "Insurance reimagined 2025",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 11,
  "pageCount": 25,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 34,
  "notes": "The slide contrasts 'New markets' and 'Traditional markets' adoption rates.",
  "elementsJson": [
    "bar_chart_stacked",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-8e1f82ae9720/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-8e1f82ae9720",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-8e1f82ae9720.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-8e1f82ae9720#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "80% of insurance CEOs have customer satisfaction metrics embedded in long-term corporate strategy.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8556-ba783666cdd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.6,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Affinity and programme markets that are being targeted by insurance firms",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87137454-bc9d-4513-890d-0e352cf357ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.45,
        "x": 0.05,
        "y": 0.205
      },
      "kind": "legend",
      "text": "Insurers already use the market; Insurers are considering or planning to use the market",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73260e16-4aaa-444d-96fe-1a67977e2a76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market adoption: 81%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8556-c295b6f93698",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.68,
        "y": 0.2
      },
      "kind": "quote",
      "text": "80% of insurance CEOs have customer satisfaction metrics embedded in long-term corporate strategy.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dac08093-39fe-4c94-ad23-857e656d2336",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "80% of insurance CEOs have customer satisfaction metrics embedded in long-term corporate strategy. — PwC's 25th Annual Global CEO Survey, 2022",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8556-bc190dc32246",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.05,
        "y": 0.925
      },
      "kind": "source-note",
      "text": "Source: Majesco 2020 survey of UK and US companies",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abe21fb6-0588-47fe-9978-acdada0cd3ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Figure 2: Insurers are looking to build affinity programmes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4172c2a3-95bf-47d5-a153-f9e283b7f52d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "b1631eb5-4dba-4c1a-91db-649b7064abee",
      "evidence": "Affinity and programme markets that are being targeted by insurance firms",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "5cf71597-6503-41c0-b6dc-0e5bda05fdc7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides 7-14 present industry trends and challenges",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "1d53e2b7-5e80-4d88-a96e-97320e94441a",
      "evidence": "The deck presents a logical chain of ideas, from situation to solution",
      "position": 0,
      "objective": "Understand the current situation and trends",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 22,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "df6bbfb9-abb4-48a8-8586-27a9c424038b",
      "evidence": "The deck emphasizes the need for adaptive strategies and action",
      "position": 1,
      "objective": "Highlight the importance of action",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}