{
  "docId": "019dd923-5ca1-7489-b63a-8e1f82ae9720",
  "docSlug": "b8b88465ddf151f3",
  "documentTitle": "Insurance reimagined 2025",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 10,
  "pageCount": 25,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Part of a series of trends; this is trend #2.",
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-8e1f82ae9720/10",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-8e1f82ae9720",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-8e1f82ae9720.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-8e1f82ae9720#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "To remain competitive, insurers must reimagine how they serve customers, provide advice, and capitalise on new partnerships and innovative engagements in order to create sustainable business models that drive growth and enhance the customer experience.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8557-7f48fcaed083",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.28,
        "y": 0.338
      },
      "kind": "other",
      "text": "2",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62273ed4-64a6-46af-b24d-aaf82b36a269",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.63
      },
      "kind": "paragraph",
      "text": "Customers today aren't simply looking for financial protection. They want personalised solutions presented in the context of their day-to-day lives... To remain competitive, insurers must reimagine how they serve customers... The demand from consumers is such that we expect a significant portion of insurance revenues will migrate from traditional distribution to digital platforms offering insurance-as-a-service.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "beae0ee5-c9ea-4c96-81e9-02457b83717e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.05,
        "y": 0.44
      },
      "kind": "title",
      "text": "Rapidly evolving customer needs and preferences",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02210f69-6cae-41af-987c-ba492d579172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.76,
        "y": 0.04
      },
      "kind": "title",
      "text": "Five trends affecting the future of insurance",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3fb6c53-5af9-4bfe-a2a4-b43d42e8f223",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "675c9db2-c12a-4246-8551-2498b5008bde",
      "evidence": "Customers today aren't simply looking for financial protection. They want personalised solutions presented in the context of their day-to-day lives...",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "5cf71597-6503-41c0-b6dc-0e5bda05fdc7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides 7-14 present industry trends and challenges",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "1d53e2b7-5e80-4d88-a96e-97320e94441a",
      "evidence": "The deck presents a logical chain of ideas, from situation to solution",
      "position": 0,
      "objective": "Understand the current situation and trends",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 22,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "df6bbfb9-abb4-48a8-8586-27a9c424038b",
      "evidence": "The deck emphasizes the need for adaptive strategies and action",
      "position": 1,
      "objective": "Highlight the importance of action",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}