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  "documentTitle": "2024 TransAct Middle East",
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      "text": "Apart from the retail space, the food and beverage segment also witnessed growth in deal activity. A recent example includes the establishment of Alpha-Mind, a JV partnership between ADMO Lifestyle Holding and Addmind.",
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      "text": "Emerging technological advancements are opening doors for innovation and operational enhancements within this sector. The market is moving away from conventional physical and e-commerce models to a more blended 'Phygital' model.",
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      "text": "This joint venture seeks to capitalise on the US$175bn opportunity presented by India’s digitisation strategies. G42 aims at promoting the adoption of AI in the UAE and other Middle Eastern markets.",
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      "text": "As regional governments accelerate digital transformation, there is an increasing demand from tech-savvy end-consumers, creating a favourable environment for growth in the Middle East.",
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      "text": "In the UAE, strong fibre connectivity, widespread tech adoption, and high internet usage position the country as a key hub for data centre investment. Equinix will invest US$100mn in a new Dubai data centre. Khazna Data Centers and Benya Group will establish Egypt's first hyper-scale data centre with a US$250mn investment. Qatar-based Ooredoo Group and UAE's TASC Towers Holding signed an agreement to establish the largest tower company in the MENA region worth US$2.2 bn.",
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