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      "text": "Other trends to note in the Middle East are the pride exhibited by shoppers in buying locally produced items - people are happy to spend more buying these products than imported goods - and the fact that environmental, social and governance (ESG) factors are now a permanent feature of consumer choices. Our previous Pulse 4 survey showed how shopping decisions were increasingly being influenced by sustainability concerns.",
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      "text": "When it comes to where customers are shopping, online continues to go from strength to strength, following the mass shift during the pandemic. Yet in-store shopping is not disappearing - many customers still want to see the product in front of them before making a purchase.",
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      "text": "Price-conscious shoppers are hunting for bargains, and the region's consumers are willing to desert their preferred brands to purchase cheaper alternatives. One interesting trend in the Middle East is the sizable number of consumers that now choose a store's own product range, because of the lower price. Retailers that don't yet have an own-label offering should take this shift away from established brands into consideration, as they look at ways to retain customer loyalty.",
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      "text": "Technology also continues to influence how consumers shop. While the metaverse and its applications are still in their early stages of development, they are gaining popularity among millennials in the Middle East.",
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      "text": "For Middle East respondents to PwC's Global Consumer Insights Survey, high inflation and the cost of living are the two main factors influencing consumer behaviour. That reflects the pattern seen in other parts of the world, as consumers find their spending power squeezed.",
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      "text": "The UAE government's policy of mandating shoppers to pay for carrier bags, for example, has spurred progress and innovation, with stores introducing express lanes for customers who bring their bags. The change serves as a testament to the widespread acceptance and adoption of ESG principles.",
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