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  "documentTitle": "Global Consumer Insights Survey 2023 ME",
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      "kind": "callout",
      "text": "Investing in training for frontline shop assistants so they are knowledgeable about products and able to advise customers is an important way that retailers can add value.",
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      "text": "Bar chart showing reasons for in-store shopping: 55% (check product), 45% (enjoyment), 44% (view/test), 31% (delivery costs), 29% (delivery times), 23% (COVID-19), 03% (none).",
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      "text": "When shopping in-store, more than 40% of regional consumers value click-and-collect services, in-store entertainment, in-store apps to browse for products, self-service checkout tills and knowledgeable and helpful sales associates.",
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      "text": "Our survey found a range of reasons why the region's shoppers value in-store experiences: 55% shop in physical stores or use click-and-collect services mainly to check if the product is the correct item and is not faulty or broken, while 45% simply enjoy in-person shopping and 44% prefer to view or test products before buying them (Figure 7).",
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      "kind": "source-note",
      "text": "Base: Those who plan to increase or not change their shopping habits in physical stores and use click and collect services, Middle East (733)",
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      "kind": "title",
      "text": "Figure 7: Why will you shop in physical stores and/or use click-and-collect services?",
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