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  "documentTitle": "Global Consumer Insights Survey 2023 ME",
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      "text": "35% I see luxury items as investments (since they hold their value)",
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      "text": "What motivates luxury shoppers in the Middle East? More than 50% of regional consumers buy luxury products because they believe them to be of superior quality and greater longevity (compared to around one-third of global respondents), while more than 30% simply want to treat themselves, feel good or view the purchase as an investment. Definitions of luxury goods also appear to be extending beyond designer brands, to take in provenance and sustainability – around 40% of consumers in the region said they are willing to pay above-average prices for locally-produced goods, and for products from companies with ethical practices.",
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      "text": "Base: Those who are going to spend money on luxury or designer products, Middle East (696)",
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      "text": "Figure 5: Why do you buy luxury or designer products?",
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