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  "docSlug": "7b4b56ddadbdec17",
  "documentTitle": "e-mobility in India",
  "authorId": "PwC",
  "authorName": "PwC",
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  "notes": "The slide uses a circular layout to map survey data to strategic levers.",
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      "text": "In order to drive adoption in the e-mobility market, manufacturers and other ecosystem players need to address key customer concerns",
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      "text": "Donut chart showing percentage breakdown of customer concerns: Charging Infrastructure (17%), Driving Range (14%), EV Awareness (9%), Limited Options (11%), Performance (11%), Technology (11%), Safety (8%), Resale Value (6%), Vehicle Price (13%)",
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      "text": "2. Range anxiety: Ease of access to charging stations (network expansion) adoption of fast charging, new business models such as battery swapping (2&3W)",
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      "text": "3. Battery performance: Batteries with high density, high battery life and low cost is the need of the hour. Need for India-specific manufacturing e.g. battery management systems, magnet less motors",
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      "kind": "list",
      "text": "4. Customer awareness: Create awareness (and hence demand pull) among the potential customers – educational drives, feature illustrations, DIY & charging procedures",
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      "text": "1. Economic Rationale: Government subsidy, OEM promotional discounts, lower cost of ownership, providing 'resale' assurance would be levers of bettering rationale",
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      "text": "5. E-Vehicle performance: Products that address concerns on ride & handling, payload, top speeds etc. EVs comparatively are lower on noise and higher on torque",
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      "text": "Customer concern share: 17%",
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      "kind": "source-note",
      "text": "Source: Weighted sum index (n=106), PwC & ASSOCHAM paper: 'Towards e-Mobility: Putting the consumer at the wheel (2019)'",
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      "text": "In order to drive adoption in the e-mobility market, manufacturers and other ecosystem players need to address key customer concerns",
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