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      "text": "The IAB Internet Advertising Revenue Report is part of an ongoing IAB mission to provide an accurate barometer of internet advertising growth. To achieve differentiation from existing estimates and accomplish industry-wide acceptance, key aspects of the survey include: Obtaining historical data directly from companies generating internet (desktop and mobile) advertising revenues; Making the survey as inclusive as possible, encompassing all forms of internet advertising, including websites, consumer online services, ad networks and exchanges, mobile devices; Ensuring and maintaining a confidential process, only releasing aggregate data",
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