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      "text": "consumers who now primarily work from home from those who generally work away from home; younger consumers from older ones; consumers who prioritise health and safety from those who aren’t as safety-conscious; consumers in the Asia-Pacific region from those in other regions.",
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      "text": "One year after the COVID-19 pandemic partially shut down many of the world’s economies, consumers are responding in a way that is accelerating changes that have been percolating for years. Our March 2021 Global Consumer Insights Pulse Survey shows four essential fault lines developing that are creating distinct groups of global consumers. Companies can be more prepared for the future by understanding these emerging cohorts and what their behaviours portend.",
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