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  "documentTitle": "Global Consumer Insights March 2021",
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  "notes": "The slide uses donut charts for willingness to pay and bar charts for likelihood of activities.",
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      "text": "Our insight: The conscientious cohort's interest in health and safety carries over to general conscientiousness about the environment and society at large, and these values are unlikely to change, even after the safety concerns brought on by COVID-19 subside.",
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      "text": "Willingness to pay for locally produced, healthier, and eco-friendly options.",
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      "text": "Willingness to pay premium: 61%",
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      "text": "Source: PwC's March 2021 Global Consumer Insights Pulse Survey",
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