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  "documentTitle": "GEM Outlook 2021-2025 Hong Kong",
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  "notes": "The chart shows a clear shift in advertising mix, with live advertising growing from 5% to 21% over the period.",
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      "text": "With the rise of e-commerce and live video platforms, it is estimated that by the end of 2022, live advertising revenue will account for 21% of the total e-commerce advertising revenue.",
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      "text": "The composition of Mainland China's e-commerce platform advertising revenue from 2018 to 2022 (%)",
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      "text": "With the rise of e-commerce and live video platforms, it is estimated that by the end of 2022, live advertising revenue will account for 21% of the total e-commerce advertising revenue. 5G will further increase the contribution of live advertising revenue. E-commerce live streaming has huge growth potential, and the annual growth rate is expected to be 115% from 2018 to 2022. The launch of 5G and the new crown epidemic will further promote its growth. Douyin and Kuaishou are the main live broadcast platforms. However, Taobao is actively catching up and using Taobao live broadcast to bring traffic and turnover to its e-commerce platform.",
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      "text": "Note: 2019 data is the latest data currently available. Data from 2020 to 2022 are forecast data. Source: iResearch, analysed by PwC",
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