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      "text": "In the US, where CEOs are the most sceptical about the opportunities climate change can bring among major economies, attitudes have hardly budged. A possible explanation lies in the success of the shale revolution over the past decade. Having unleashed massive supplies of natural gas and oil, fracking has propelled the US into the position of a world leader in fossil fuel production. This development may be tamping down the urgency to shift to ‘green’ energy technologies.",
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      "text": "China is an interesting case study because it is both the largest market for green products and the most polluting country, from a carbon perspective. China burns about half the coal used globally each year, and its annual carbon emissions account for about 30% of the world's total. Yet it’s also the leading market for solar panels, wind turbines and electric vehicles, and it manufactures about two-thirds of solar cells installed worldwide.",
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      "text": "Meanwhile, some of the CEOs whose nations were at the forefront of the campaign to arrest climate change ten years ago — France, the UK, Canada — are slightly less enthusiastic about new product and service opportunities. In 2009, when they were surveyed, they might have been looking ahead to the United Nations Climate Change Conference in Copenhagen, which committed for the first time since the Kyoto Protocol to setting new emission reduction targets and deadlines. Ten years, and many underwhelming climate change conferences and national commitments later, their optimism has waned.",
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      "text": "From 2006 to now, we have reduced our water consumption in Mexico by 50%, and we’re continuing that progress by investing in some very modern technologies. One is aeroponics, in which plants basically grow in the air, rather than in the earth. This allows us to consume a mere 10% of the amount of water compared to traditional agriculture.",
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      "text": "From 2006 to now, we have reduced our water consumption in Mexico by 50%, and we’re continuing that progress by investing in some very modern technologies. One is aeroponics, in which plants basically grow in the air, rather than in the earth. This allows us to consume a mere 10% of the amount of water compared to traditional agriculture. — Roberto Martínez, CEO of PepsiCo Foods Mexico",
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