{
  "docId": "019dd923-5ca1-7489-b63a-4222d70920e5",
  "docSlug": "8493ef97b9fad00a",
  "documentTitle": "23rd Global CEO Survey",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.767,
  "pageNumber": 18,
  "pageCount": 49,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": "The slide highlights a significant shift in production strategy by Chinese CEOs away from the US towards alternative territories.",
  "elementsJson": [
    "bar_chart_grouped",
    "paragraph",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-4222d70920e5/18",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-4222d70920e5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-4222d70920e5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-4222d70920e5#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.23,
        "x": 0.743,
        "y": 0.135
      },
      "kind": "callout",
      "text": "How are trade conflicts affecting your operating model and growth strategy? (showing only responses from CEOs 'extremely concerned' about trade conflicts)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46e63778-dcd8-4d70-a51b-1dfd27f12e9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "China CEOs, on the other hand, continue to vigorously shift their growth strategy (58%) and, increasingly, their production (63%) to alternative territories.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa2-7185-b39e-a05b6551cc1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.324,
        "y": 0.34
      },
      "kind": "chart",
      "text": "Grouped bar chart showing responses for China and US CEOs across four categories for 2019 and 2020.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5944c7e-1928-456a-8bfb-ed577285776e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.55,
        "x": 0.324,
        "y": 0.89
      },
      "kind": "disclaimer",
      "text": "Source: PwC, 23rd Annual Global CEO Survey. Base: Respondents who answered 'extremely concerned' about trade conflicts (China 2020=43; 2019=52; US 2020=70; 2019=53)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53cc2b71-4934-4864-b656-6fcc0408df44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.324,
        "y": 0.345
      },
      "kind": "legend",
      "text": "2019 (yellow), 2020 (orange)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4282e678-6f27-4fd9-bf4d-6f27c1b9b35b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of CEOs: 63%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa2-7185-b39e-a4a92494d0ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.25,
        "x": 0.045,
        "y": 0.135
      },
      "kind": "paragraph",
      "text": "China CEOs, on the other hand, continue to vigorously shift their growth strategy (58%) and, increasingly, their production (63%) to alternative territories. Which is not surprising, given that China exports far more to the US than the US exports to China. This shift in growth strategy has also benefitted a number of nations in Southeast Asia, as well as Australia. In fact, Australia has leapfrogged France and Brazil in the survey's ranking of top growth territories based on China CEOs' massive shift away from the US (see Exhibit 8). Two years ago, China CEOs regarded the US as their most important growth market by far; 59% of China CEOs listed it as a top three growth destination. That figure has collapsed to 11%, while Australia's attractiveness to China CEOs has increased fivefold.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa6a0d9d-efb9-4f81-958d-90103a8dd184",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.55,
        "x": 0.324,
        "y": 0.165
      },
      "kind": "title",
      "text": "Due to ongoing trade conflicts, China CEOs are continuing their efforts to shift production to alternative territories",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0dafd21-5f8e-4ca0-a98d-c348b5f77b6d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 13,
      "beatId": "9b84e016-8172-4259-989f-aa5ce09d3411",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides evidence and proof of the challenges faced by CEOs, including data tables and CEO quotes",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 13,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "8724561e-ea89-4253-9d40-7b4a758e430b",
      "evidence": "The document presents CEO quotes and data tables that provide insights into the concerns and priorities of CEOs",
      "position": 1,
      "objective": "What are the concerns and priorities of CEOs in different regions and industries?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}